Broadwick Soho was once again proud to be an official hotel partner of Frieze London and Frieze Masters. From collectors and curators to long-time friends of the house, our doors opened to those in town for the fairs, with a handful of suites offering VIP passes and the perfect place to pause between exhibitions.

As one of the official partner hotels of Frieze London and Frieze Masters 2024, we've created a lively art journey within our walls with art consultant Jonathan Brook and some of our favourite artists.