We're thrilled to introduce perfume designer Azzi Glasser as the next guest in our Soho Diaries series! Join us as we step inside her stunning atelier where all the magic happens ✨ Azzi worked with us to create our entire Dame of Soho fragrance collection, bringing each scent to life with her signature artistry.

Ahead of the British Fashion Awards on Monday 2nd of December 2024, we caught up with our friend and neighbour, British Fashion Council CEO CarolineRush. Join Caroline on a local tour of her favourite Soho fashion spots.