Friends of Broadwick

Friendship, it's where it all began. Broadwick Soho was founded by friends, built for friends, and we love that so many of our guests have become just that.

Book direct as a Friend and enjoy:

  • Up to 20% off your room rate.
  • ⁠Breakfast on us at Bar Jackie, now and every time you return.
  • All the Broadwick Soho comforts, including complimentary Wi-Fi, international calls, 24-hour room service, and complimentary new-release movies. Plus a concierge team properly in the know when it comes to London - see their recommendations here.

While booking our Friend of Broadwick offer, you'll be asked to log in or sign up with a few short steps. In return, you will always have access to our lowest available rates when booking direct.

One of the artists whose work we're proud to have at the hotel, Andy Warhol, supposedly said, "Be careful who you let in - they might stay."

We hope you do.

Terms and Conditions

  • Subject to availability.
  • Guests must sign up / login as a Friend of Broadwick to access the discounted rate.
  • The Friends of Broadwick rate is fully pre-paid at the time of booking and is not eligible for changes or cancellation.
  • This rate is non-commissionable.
  • Offer applies to individual bookings only. Bookings of more than five rooms are considered group bookings.
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