Jolene
LOCATION: 13 Bridle Lane, London W1F 9BT
DISTANCE FROM BROADWICK SOHO: 2 minute walk
Jolene's Soho outpost has quietly opened inside Aries just around the corner from us on Broadwick Street. Expect beautifully made pastries, warm breads and excellent coffee served from a space that feels more like a hidden Soho café than a bakery counter. There's usually a mix of fashion regulars, locals and people stopping in after wandering through Soho, which suits the atmosphere perfectly. Ideal for a slow morning coffee or picking up something sweet on the way back through the neighbourhood.
MAISON BERTAUX
LOCATION: 28 Greek Street, W1D 5DQ
DISTANCE FROM BROADWICK SOHO: 4 minute walk
A Soho institution that's been here since 1871. Maison Bertaux still feels wonderfully old Soho, with handwritten signs, crowded cake counters and tables tucked upstairs above Greek Street. It's part patisserie, part café, part time capsule, and one of those places everyone should visit at least once.
PUFFY
LOCATION: 45A Old Compton St, London W1D 6HQ
DISTANCE FROM BROADWICK SOHO: 12 minute walk
Puffy specialises in homemade cookies, and ice cream that look almost too good to eat. The space feels playful without trying too hard, and it's become a favourite for an afternoon sugar fix after wandering through Soho.
PANADERA
LOCATION: 3 Hopkins St, London W1F 0HS
DISTANCE FROM BROADWICK SOHO: 2 minutes walk
Panadera has quickly become one of Soho's most talked about bakery stops. Known for its Filipino-inspired pastries and beautifully laminated bakes, it's the kind of place where the shelves empty quickly by lunchtime. Small, always busy and genuinely worth the queue.
IT'S BAGELS
LOCATION: 8 D'Arblay Street, W1F 8DP
DISTANCE FROM BROADWICK SOHO: 3 minute walk
Tucked just behind Wardour Street, It's Bagels has quickly become one of Soho's busiest breakfast and lunch spots. Inspired by classic New York bagel shops, expect soft, chewy bagels filled generously with smoked salmon, pastrami, cream cheese and all the right extras. There's usually a queue stretching outside onto D'Arblay Street, but it moves quickly, and the atmosphere feels very Soho: fast-paced, slightly chaotic and always worth it once you've got a warm bagel in hand.
BUNS FROM HOME
LOCATION: 63 Broadwick Street, W1F 9QH
DISTANCE FROM BROADWICK SOHO: 1 minute walk
Almost impossible to walk past without noticing the smell first. Buns From Home has built a loyal following around oversized laminated buns filled with pistachio cream, cinnamon and cardamom. Casual, always busy, and exactly the sort of bakery that suits Soho's slightly chaotic energy.