
Soho is having a renaissance – and this new hotel is the best place to stay
By Mark C. O'Flaherty, published in January 2024
In his review for The Telegraph, Mark C. O'Flaherty captures the riotous charm of Broadwick Soho - calling it "mega-camp," "beautiful," and very much in the spirit of old Soho mischief. From velvet-drenched bedrooms to Murano glass-lined lifts (yes, we're a little nervous about the 2am crowd too), Mark dives headfirst into our maximalist world. He highlights standout moments: Stephen Fry at Dear Jackie, jam-on-jam interiors lit by striped sconces, and martinis with miso butter at Flute, our rooftop bar that should absolutely be open later than midnight. Mark reminds readers that Soho may have cleaned up a little - but we're here to keep things a little wild, a little wicked, and wonderfully indulgent.