In her profile of Broadwick Soho for The Times, Hannah Evans explores the extraordinary life of its creator, Noel Hayden-a man raised in the whirlwind of circus acts and magic shows at his family's 1970s Bournemouth hotel. With showmanship running through his veins, Hayden has channelled that theatrical spirit into Broadwick, a five-star Soho hotel as flamboyant as it is luxurious. Designed by Martin Brudnizki, the interiors dazzle with maximalist flair, from animal prints to velvet sofas and chandeliers. Overseen creatively by Andrea Gelardin, the hotel has drawn a glittering guest list, including Taylor Swift and Zoë Kravitz. Beneath the glamour lies Hayden's tribute to his roots: a rooftop bar, Flute, and Dear Jackie restaurant nod to his parents' legacy. Though he's happiest behind the scenes, Hayden's childhood of magic and mayhem is woven into every detail, creating a hotel that feels less like accommodation and more like a grand, never-ending performance.