No lumps of coal this season - explore our gift guide for your naughty and nice friends. Whether you're after something thoughtful or outlandish, our neighborhood has the perfect find for everyone on your list.

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OUR NICE (& NAUGHTY) LIST: A FESTIVE SHOPPING GUIDE TO SOHO, LONDON

No lumps of coal this season - explore our gift guide for your naughty and nice friends. Whether you're after something thoughtful or outlandish, our neighborhood has the perfect find for everyone on your list.

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We hosted an exclusive preview of what's to come at V&A East, the newest campus of the Victoria & Albert museum opening in 2025, with curator Madeleine Haddon.

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V&A EAST - AN EVENING WITH CURATOR MADELINE HADDON

We hosted an exclusive preview of what's to come at V&A East, the newest campus of the Victoria & Albert museum opening in 2025, with curator Madeleine Haddon.

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As one of the official partner hotels of Frieze London and Frieze Masters 2024, we've created a lively art journey within our walls with art consultant Jonathan Brook and some of our favourite artists.

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DISCOVER BROADWICK SOHO'S ART COLLECTION

As one of the official partner hotels of Frieze London and Frieze Masters 2024, we've created a lively art journey within our walls with art consultant Jonathan Brook and some of our favourite artists.

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We were so thrilled to have the legendary Sister Sledge perform in Flute as part of our Soho Sessions in partnership with Don Julio 1942. London Fashion Week over and out!

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SOHO SESSIONS: SISTER SLEDGE

We were so thrilled to have the legendary Sister Sledge perform in Flute as part of our Soho Sessions in partnership with Don Julio 1942. London Fashion Week over and out!

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Soho isn't just a place-it's a state of mind where fashion isn't worn, it is lived.

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SOHO: LONDON'S ORIGINAL FASHION ICON

Soho isn't just a place-it's a state of mind where fashion isn't worn, it is lived.

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Just steps from the Broadwick Soho, you'll find some of our favourite art galleries. Ready to discover them?

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EXPLORE OUR FAVOURITE GALLERY IN SOHO

Just steps from the Broadwick Soho, you'll find some of our favourite art galleries. Ready to discover them?

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