


OUR NICE (& NAUGHTY) LIST: A FESTIVE SHOPPING GUIDE TO SOHO, LONDON
No lumps of coal this season - explore our gift guide for your naughty and nice friends. Whether you're after something thoughtful or outlandish, our neighborhood has the perfect find for everyone on your list.

V&A EAST - AN EVENING WITH CURATOR MADELINE HADDON
We hosted an exclusive preview of what's to come at V&A East, the newest campus of the Victoria & Albert museum opening in 2025, with curator Madeleine Haddon.

DISCOVER BROADWICK SOHO'S ART COLLECTION
As one of the official partner hotels of Frieze London and Frieze Masters 2024, we've created a lively art journey within our walls with art consultant Jonathan Brook and some of our favourite artists.

SOHO SESSIONS: SISTER SLEDGE
We were so thrilled to have the legendary Sister Sledge perform in Flute as part of our Soho Sessions in partnership with Don Julio 1942. London Fashion Week over and out!

SOHO: LONDON'S ORIGINAL FASHION ICON
Soho isn't just a place-it's a state of mind where fashion isn't worn, it is lived.