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STAY WITH US
Between 12th-20th of October, enjoy 20% off our best available rate and daily breakfast at Bar Jackie, whether you choose one of our thoughtfully designed rooms or our more expansive suites.
Rooms offer a calm retreat from the city with triple-glazed windows, bespoke furnishings, herringbone timber floors, and soft blue walls that capture Soho's shifting light - an ideal base between gallery visits, dinners, and discoveries.
Our suites provide even more space and artful layering, with separate lounge areas, custom design details, and subtle nods to Soho's rich heritage. Broadwick Suites include marble bathrooms with deep soaking tubs for added indulgence. Guests booking suites will also receive a pair of VIP passes to Frieze London and Frieze Masters (for Thursday 15th or Friday 16th).
Art Retreat: From Marrakech to Frieze London
Following our summer El Fenn residency at Flute, we continue the journey from Marrakech to London with Art Retreat: From Marrakech to Frieze London. Created for Frieze London 2026, this three night stay (begining October 15th) places you close to the fair, our own art collection, and Collecting as a Gesture of Care, a workshop with Moroccan artist Rita Alaoui, whose large scale murals have become part of El Fenn's visual language.
Across the retreat, you will have access to Frieze London and Frieze Masters, join Art Curator Jonathan Brook for a private tour of our collection, and gather afterwards for cocktails and canapés at Flute. On Saturday evening, the experience continues over dinner at Dear Jackie with one of our Founding Friends.
Bar & Dining Offers for Frieze Attendees
From the 12th to 20th of October, guests attending Frieze can enjoy exclusive privileges across our restaurant and bar. Simply show your Frieze tickets to redeem.
Dear Jackie
Our destination restaurant will be open for both lunch and dinner throughout Frieze week. Located on the lower ground floor, it pairs bold flavours with a touch of Soho glamour, red silk walls and Murano lighting.
Join us for lunch or dinner during Frieze Week and receive a complimentary glass of Champagne when you show your art fair pass - for you and up to five guests.
Flute
Our rooftop bar and terrace offers sweeping views over Soho, with mirrored ceilings, cork walls, and palm-frond carpets setting the scene. The menu leans into generous sharing plates and seasonal cocktails-best enjoyed at golden hour.
Enjoy 10% off your final bill when ordering food during lunch - for table of up to 6 guests.
Art Series
Step inside Broadwick Soho's Art Series, a collection of films on our YouTube channel exploring the people, ideas and stories behind the art that lives within the hotel. Guided by our Art Curator, Jonathan Brook, the series offers a closer look at the direction of the collection, the artists we return to, and the conversations that shape our creative world.
