Frieze London and Frieze Masters is set to return to Regent's Park from October 15th to 20th and to celebrate Broadwick Soho being an official partner of Frieze 2025, we are delighted to announce a series of artful encounters along with preferred room rates, VIP access to the fairs and restaurant and bar offers for all Frieze attendees.
New for 2025, our Art Curator, Jonathan Brook is opening the pink door of Broadwick Soho for the first time and inviting guests to join him on a guided tour of our art collection to discover our eclectic mix of over 300 pieces, from old masters to flea market finds to iconic contemporary works.
Be sure to also browse our artist episodes below for rare insights and exclusive access into the studios of select artists, offering a behind-the-scenes look at their creative processes.
STAY WITH US
Between 12th-20th of October, enjoy 15% off our best available rate and daily breakfast at Bar Jackie, whether you choose one of our thoughtfully designed rooms or our more expansive suites.
Rooms offer a calm retreat from the city with triple-glazed windows, bespoke furnishings, herringbone timber floors, and soft blue walls that capture Soho's shifting light - an ideal base between gallery visits, dinners, and discoveries.
Our suites provide even more space and artful layering, with separate lounge areas, custom design details, and subtle nods to Soho's rich heritage. Broadwick Suites include marble bathrooms with deep soaking tubs for added indulgence. Guests booking suites will also receive a pair of VIP passes to Frieze London and Frieze Masters.
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JOIN OUR ART TOUR
10.00am, 17th & 18th October at Broadwick Soho
Led by our curator, Jonathan Brook, these guided tours of our hotel offer a deeper look into the ideas, inspirations, and stories behind the collection. Along the way, you'll encounter works by Francis Bacon, Bridget Riley, Andy Warhol, Elizabeth Peyton, and William Turnbull-alongside unexpected discoveries and emerging names. From the lobby to the rooftop, each stop reveals a new layer of the hotel's creative spirit.
Open to all, but spaces are limited. RSVP required.
Bar & Dining Offers for Frieze Attendees
From the 12th to 20th of October, guests attending Frieze can enjoy exclusive privileges across all three of our restaurants and bars. Simply show your Frieze tickets to redeem.
Bar Jackie
Our all-day café, bar, and terrace serving Italian favourites from breakfast to aperitivo. Frieze guests receive 10% off their bill at lunch for up to 4 people.
Dear Jackie
Our destination Italian restaurant will be open for both lunch and dinner throughout Frieze week. Located on the lower ground floor, it pairs bold flavours with a touch of Soho glamour, red silk walls, Murano lighting, and a menu of reimagined Italian classics.
Guests joining us for lunch during Frieze week will receive a complimentary glass of Champagne with any booking.
Flute
Our rooftop bar and terrace offers sweeping views over Soho, with mirrored ceilings, cork walls, and palm-frond carpets setting the scene. The menu leans into generous sharing plates and seasonal cocktails-best enjoyed at golden hour.
Enjoy 10% off your final bill when ordering food during lunch or dinner, for groups of up to 6 guests.
