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STAY WITH US
Between 12th-20th of October, enjoy 15% off our best available rate and daily breakfast at Bar Jackie, whether you choose one of our thoughtfully designed rooms or our more expansive suites.
Rooms offer a calm retreat from the city with triple-glazed windows, bespoke furnishings, herringbone timber floors, and soft blue walls that capture Soho's shifting light - an ideal base between gallery visits, dinners, and discoveries.
Our suites provide even more space and artful layering, with separate lounge areas, custom design details, and subtle nods to Soho's rich heritage. Broadwick Suites include marble bathrooms with deep soaking tubs for added indulgence. Guests booking suites will also receive a pair of VIP passes to Frieze London and Frieze Masters (for Thursday 16th or Friday 17th).
Art Retreat: From Marrakech to Frieze London
Following our summer El Fenn residency at Flute, we continue the journey from Marrakech to London with Art Retreat: From Marrakech to Frieze London. Created for Frieze London 2026, this three night stay places you close to the fair, our own art collection, and Collecting as a Gesture of Care, a workshop with Moroccan artist Rita Alaoui, whose large scale murals have become part of El Fenn's visual language.
Across the retreat, you will have access to Frieze London and Frieze Masters, join Art Curator Jonathan Brook for a private tour of our collection, and gather afterwards for cocktails and canapés at Flute. On Saturday evening, the experience continues over dinner at Dear Jackie with one of our Founding Friends. It is a chance to move through Frieze at your own pace, look more closely, and end the day around the table in Soho.
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JOIN OUR ART TOUR
10.00am, 14th & 15th October at Broadwick Soho
Led by our curator, Jonathan Brook, these guided tours of our hotel offer a deeper look into the ideas, inspirations, and stories behind the collection. Along the way, you'll encounter works by Francis Bacon, Bridget Riley, Andy Warhol, Elizabeth Peyton, and William Turnbull-alongside unexpected discoveries and emerging names. From the lobby to the rooftop, each stop reveals a new layer of the hotel's creative spirit.
Open to all, but spaces are limited. RSVP required.
Bar & Dining Offers for Frieze Attendees
From the 12th to 20th of October, guests attending Frieze can enjoy exclusive privileges across all three of our restaurants and bars. Simply show your Frieze tickets to redeem.
Bar Jackie
Our all-day café, bar, and terrace serving Italian favourites from breakfast to aperitivo. Frieze guests receive 10% off their bill at lunch for up to 4 people.
Dear Jackie
Our destination Italian restaurant will be open for both lunch and dinner throughout Frieze week. Located on the lower ground floor, it pairs bold flavours with a touch of Soho glamour, red silk walls, Murano lighting, and a menu of reimagined Italian classics.
Guests joining us for lunch during Frieze week will receive a complimentary glass of Champagne with any booking.
Flute
Our rooftop bar and terrace offers sweeping views over Soho, with mirrored ceilings, cork walls, and palm-frond carpets setting the scene. The menu leans into generous sharing plates and seasonal cocktails-best enjoyed at golden hour.
Enjoy 10% off your final bill when ordering food during lunch or dinner, for groups of up to 6 guests.
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Art Series with Jake Chapman
British artist Jake Chapman joined us for our latest Art Series on September 2nd to share his thoughts on our hotel art collection, before heading to The Nook for a special Fireside Talk on his life, his work and what the future has in store.
Best known as one half of the infamous Chapman Brothers, Jake rose to prominence in the 1990s Young British Artists scene with works that mix dark humour, grotesque imagery and gleeful provocation. From defacing Goya prints to building apocalyptic dioramas, his art has always thrived on shock, satire and mischief. Now working solo, Jake continues to stir things up with his trademark wit and irreverence, marking himself as the eternal troublemaker of the art world.
