In her review for The Times, Jenny Coad describes Broadwick Soho as "a grown-up version of Willy Wonka's chocolate factory," where bold design and curated craftsmanship meet in perfect harmony. She highlights the hotel's kaleidoscopic interiors, featuring clashing patterns, pop art originals, and refined details such as Murano glass, Pierre Frey textiles, and bespoke furnishings. The 57 rooms and suites are praised for their elegance and originality - from trompe l'oeil wardrobes and rich marble bathrooms to considered in-room amenities. Coad gives high marks to Dear Jackie's atmospheric dining experience and Flute's skyline views and vibrant energy. Breakfast at Bar Jackie feels quintessentially Soho, while The Nook offers a quiet retreat for guests. Throughout the review, she emphasises the warmth of service, the attention to detail, and the hotel's ability to channel Soho's spirit of creativity, character, and curated indulgence.